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Indiana Section PGA
Section Events
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January 18th 2008 - The PGA of America, the world’s largest working sports organization, with more
than 28,000 men and women professionals across the United States, unveiled
a new logo, at The Association’s 91st Annual Meeting. The new identity is rooted
in the organization’s revised brand strategy articulated as “Experts in the Game
and Business of Golf.” Founded in 1916, this change signals a new chapter in The
PGA of America’s history, leading towards its 2016 centennial anniversary.
The PGA of America’s updated brand strategy brings a renewed focus on its
membership, employers, and the golfing public, and their dedication to
preserving golf’s heritage while increasing its popularity and awareness. The
new logo features a contemporary design that relates directly to the consumer by
being accessible and modern, while paying homage to the legacy and “gold
standard” of The PGA of America brand.
“This is a very exciting time for
The PGA of America,” said PGA of America Chief Executive Officer Joe Steranka.
“While the game’s popularity has increased enormously over the last decade, we
are confident this new logo and brand strategy will enhance our image while
providing the necessary education and resources for our members.”PGA.com will relaunch with a new look to match the new brand.
The official Indiana Section PGA logo is also updated.
“This was just the right time to update our brand strategy and introduce an
enhanced logo,” said PGA of America President Brian Whitcomb. “We are
continually trying to demonstrate who we are, showcase our skills as PGA
Professionals."
Correspondingly, the Indiana Golf Office is adopting changes to the Indiana association logos. The new Indiana Golf Association, Indiana Women's Golf Association and the Indiana Golf Foundation branding will be similar in appearance to the new PGA of America logo.
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